“There’s no content in the world that has doesn’t have some price flexibility,” said Warner Music Group Corp. chief executive Edgar Bronfman at the Goldman Sachs Communacopia investor conference here. “Not all songs are created equal. Not all albums are created equal.
“That’s not to say we want to raise prices across the board or that we don’t believe in a 99-cent price point for most music,” he said. “But there are some songs for which consumers would be willing to pay more. And some we’d be willing to sell for less.”
so what they’re saying is, “We’re going to scale prices based on what is selling well at the moment. So if stuff you like is really popular, suddenly it’s going to be more expensive.” i’m with Jobs on this. if they raise prices on certain music, certain things are going to be showing up and subsequently downloaded from file-sharing networks more than other things. iTunes is a good thing, and the price point is very reasonable. i actually find myself NOT pirating things because of it.
a couple things could come of this. one is that piracy will be rampant again just like Jobs and everyone else with half a brain is predicting. another option that seems to be a crowd favorite is artists bypassing the labels and making deals directly with the electronic distributers. i will bathe myself in the sweet tears of despair that will certainly fall from the eyes of record lables when they realize there isn’t a damned thing they can do about it.
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